PHOTOGRAPHY | VIDEO | EVENT | BRANDING | CAMPAIGNAg Days - Mazergroup Booth
A live event content capture created to support Mazergroup’s real-time marketing presence during Manitoba Ag Days.
Context
With a major booth presence at one of Canada’s largest indoor agricultural trade shows, Mazergroup needed fast, versatile content for both live social coverage and future marketing campaigns.
Approach
The production focused on capturing the scale and energy of the booth in a way that felt immediate, engaging, and platform-ready.
Alongside candid coverage and machinery visuals, scripted talk-to-camera segments and short interview-style reels were built into the content plan to create more personable, real-time marketing assets.
Process
Pre-production included planning and collaborative script development with Mazergroup’s marketing team, along with a structured coverage plan designed for both short-term and evergreen use.
As the sole shooter, I directed all on-camera segments while capturing photography, b-roll, interviews, and machinery details within a fast-paced trade show environment with heavy crowds, noise, and a one-day turnaround timeline.
Outcome
The final deliverables included event photography, multiple short-form reels, a welcome-style highlight video, and a supporting library of b-roll footage.
The project gave Mazergroup both immediate event visibility and long-term marketing assets for future agricultural campaigns.
Project Inclusions
Event Content Production
Trade Show Coverage
Short-Form Video Production
On-Camera Direction
Commercial B-Roll
Editing & Delivery
Talk to Camera Video
Multiple Deliverables
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