PHOTOGRAPHY | VIDEO | BRANDING | CAMPAIGN Fusion Credit Union
A structured photo and video asset capture created to support upcoming marketing campaigns for Fusion Credit Union.
Context
Fusion Credit Union needed a refreshed library of content that showcased team culture, member interaction, and the everyday branch experience in a polished but approachable way.
Approach
Working closely with marketing team, the production was planned around a collaborative shot list designed to maximize variety and long-term usability across web, social, and campaign materials.
Alongside photography, short-form video and b-roll were captured to support future marketing needs.
Process
Pre-production included a discovery call, planning with the marketing team, and a structured shoot schedule.
On-site, I directed posing and interaction while capturing portraits, staged member scenarios, candid moments, and branded branch imagery within active interior lighting conditions.
Outcome
The final deliverables gave Fusion Credit Union a cohesive library of photo and video assets for ongoing campaigns, social media, and brand storytelling.
Project Inclusions
Corporate Content Production
Brand Photography
Workplace Storytelling
Short-Form Video
Creative Direction
Editing & Delivery
Highlight Video
Multiple Deliverables
“Working with Nicole is so much fun. She’s easygoing, positive, and brings great ideas to the table, which makes the whole experience feel effortless. During the shoot, it honestly felt like working with a friend — she made everyone feel comfortable and gave great direction, especially for those who aren’t always confident in front of the camera.
We’ve been very happy with the content we’ve received. The photos are bright and airy, and the b-roll video is high quality and easy to work with across different platforms. Turnaround time has also been very reasonable, which we really appreciate. We’ve been using the content to build our corporate library, as well as across marketing campaigns, our website, social media, and promotional videos.”
— Chloe Cameron, Manager of Marketing & Communications, Fusion Credit Union
Planning a Photo or Video Project?
Let’s talk about your ideas and how we can bring them to life in a way that feels aligned and impactful.