CAMPAIGN | VIDEO 

Just a Farm

A multi-platform commercial campaign created for Sunrise Credit Union, delivered across video, photography, radio, and short-form digital content.

Production Credits

Produced by: Three Point Studios
Filmed & Edited: Jake Theissen
2nd Creative Director & Writer: Nicole Wruth

Context

This campaign was developed as part of a larger marketing rollout for Sunrise Credit Union, designed to strengthen brand awareness across multiple platforms.

The deliverables included a hero campaign video (part of a series), photography, radio content, and social media assets.

Creative Role

As 2nd Creative Director and Writer, I led the early-stage narrative and communication development of the campaign.

My responsibilities included conducting pre-interviews to uncover key messaging, writing the campaign script, developing the slogan, and contributing to overall storytelling direction.

I also assisted in location scouting, concept development, and collaborative storyboard planning with the creative team.

Process

Pre-production involved collaborative concept development with the Three Point Studios team, including story shaping, scripting, and visual planning.

I led pre-interviews with campaign subjects to develop authentic messaging, which directly informed the final script and slogan.

From there, I supported production planning through shot-list creation, location coordination, and structured scheduling for filming days.

Outcome

The final campaign delivered a cohesive multi-platform rollout, including a hero video, supporting photography, radio clips, and short-form social content.

The work contributed to a unified campaign message across channels, supporting Sunrise Credit Union’s broader marketing objectives.