BRAND STORY | VIDEO | PRODUCT

Cranked Energy

An interview-led brand story video for Cranked Energy created to highlight the founder journey, product process, and growing retail presence behind the brand.

Context

Cranked Energy was expanding across Western Canada and needed a video that communicated more than just the product — it needed to tell the story behind the business.

The goal was to introduce the founder, explain the origin of the brand, and showcase the hands-on process behind production and packaging.

Approach

The project was built around a structured founder interview, which served as the narrative foundation of the film.

I developed the concept, interview questions, and shot list, ensuring the story would balance founder insight with product and process visuals.

Production combined interview storytelling with cinematic b-roll of manufacturing, packaging, and stylized product shots to create a polished, story-driven brand piece.

Process

Pre-production included a discovery call with the founder, concept development, interview question writing, and detailed shot planning.

Filming included the founder interview, behind-the-scenes production coverage, and controlled product cinematics focused on texture, detail, and movement.

All elements were captured to support a cohesive narrative structure in post-production.

Outcome

The final video delivers a clear, engaging brand introduction for Cranked Energy, combining founder storytelling with product-focused visuals.

The piece now serves as a key marketing asset for communicating the brand’s origin, process, and growing presence in the health food market.