CAMPAIGN | VIDEO 

Domestic Violence Awareness - November Campaign

A concept-driven awareness video campaign created for a collaboration between YMCA of Brandon and Brandon University Bobcats supporting domestic violence education and prevention.

Context

The YMCA of Brandon and Brandon University Bobcats partnered on a November awareness initiative focused on domestic violence prevention.

The goal was to create impactful visual content that could communicate the seriousness of the message in a clear, accessible, and emotionally resonant way across both live and digital platforms.

Approach

I developed the core campaign concept, translating statistical data into a visual narrative that could be experienced on screen in real time.

Using members of the women’s Bobcats teams, the concept visualized domestic violence statistics through athletes gradually disappearing from frame — creating a simple but powerful metaphor for the scale of impact.

All scripting and statistical framing were developed and reviewed with the client for sensitivity and approval prior to production.

Process

Pre-production included concept development, scripting, client review of messaging and statistics, and planning for multi-location filming to support both the main campaign and short-form content.

Production included filming with athletes, capturing supporting b-roll across multiple locations, and creating additional reels designed for social media rollout.

I handled all filming, direction, and post-production editing for the full campaign.

Outcome

The final campaign was deployed across in-game arena screens and social media channels throughout November.

The deliverables provided both a strong educational tool and a visually engaging awareness piece, helping the initiative communicate its message in a clear and memorable way.